‘Rugby needs to unlock the potential of major markets’: Brett Gosper talks digital strategy, attracting new fans and the Middle East

‘Rugby needs to unlock the potential of major markets’: Brett Gosper talks digital strategy, attracting new fans and the Middle East
Rugby’s traditional territories consist of Western Europe and the Southern Hemisphere, whose big hitters dominate the world’s most important international and club competitions. But rugby is no longer solely about the elite as nations from emerging markets have started to enter the frame, with the game’s governing body determined to


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