World Cup Party Planner Aims to Take Fans Down Mexico Way – in Brazil
July 15, 2013
Way back in World Cup history Mexico’s fans adopted Brazil as their second-favourite nation on the realistic assessment that El Tri would not last long, even as hosts.
Of course it is too much for El Tri to hope that, assuming they qualify for Brazil 2014, the local fans will reciprocate – particularly with memories fresh of
However, one man is determined that the marvels of Mexico will not be lost on Brazil, the Brazilians and also visiting fans to the World Cup finals in June and July of next year.
Javier Ruiz Galindo has made it his corporate life’s work to ramp up the image abroad of a nation which has had a mixed sort of press over the last decade or so.
Ruiz Galinho is managing director of a company called Una Probadita de Mexico (A Taste of Mexico) which is something of a promotional flying fiesta.
The project was launched 12 years ago and has brought Mexican culture to fans and events in
Ruiz Galindo moved to the
What better way to reach out to an international audience than through the world’s greatest – and
He says: “I have been involved in event production for 20 years. In the States what I saw, for years, was a bad representation of
Ruiz Galindo already has his venues and projects lined up for Brazil next year when he expects 3,000 people a day to access the music, gastronomy, traditions and overall artistic creativity of Mexico . . . and watch Mexico’s matches on large screens.
Just in case there are any doubts about the support of the Mexican football establishment, federation president Justino Compean and Luis Quintero, head of travel specialist Grupo Mundomex, were in
Mundomex is co-exclusive sales agent in
Ruiz Galindo believes that “uniting the cultural flavours of
Especially if both teams go a very long way in the finals . . .
Keir Radnedge has been covering football worldwide for more than 40 years, writing 33 books, from tournament guides to comprehensive encyclopedias, aimed at all ages.
His journalism career included The Daily Mail for 20 years as well as The Guardian and other national newspapers and magazines in the UK and around the world. He is a former editor, and remains a lead columnist, with World Soccer, generally recognised as the premier English language magazine on global football.
In addition to his writing, Keir has been a regular analyst for BBC radio and television, Sky Sports, Sky News, Aljazeera and CNN.
Keir Radnedge’s Twitter: @KeirRadnedge
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