Women’s Tennis Association Launch WTA TV

The Women’s Tennis Association (WTA) have announced today they have launched their own TV destination, WTA TV developed by Xerox.

The channel will provide an interactive viewing guide that will allow fans to track the latest broadcast information for WTA Premier events based on users’ locations.

In 2013, WTA tournaments were broadcast in 164 international markets, showing more than 400 matches from 22 Premier events. The introduction of WTA TV is aimed to empower the fans and create a more user-friendly experience when following the tournaments throughout the year.

“Since Xerox has joined the WTA family as a partner, they’ve brought the fans of women’s tennis closer to our stars and enriched the fan experience,” said WTA Chairman & CEO, Stacey Allaster. “For fans who travel, they’ll never have to wonder again what channel is covering a WTA tournament.  Now, with a simple click, they’ll know.”

“Xerox and the WTA are always considering natural ways to help each other achieve business objectives and amplify reach. It’s the essence of our partnership,” said Jon Levine, Vice President, Xerox Global Experiential Marketing. “WTA TV is just one proud example of a program we were able to develop for our partner through the services that Xerox has to offer.”