Whyte and Mackay Partner With Lions

Whisky brand Whyte and Mackay have agreed a deal to sponsor the British and Irish Rugby team.

The move represents the Glaswegian brand’s first major sports deal.

Whyte & Mackay will support the team on its tour of New Zealand, which begins in June.

The two parties will launch a co-branded marketing campaign to promote the partnership both in the UK and New Zealand.