Velosure Remains Official Cycling Insurance Partner of Tour of Britain in New Deal

Sweetspot, a sports marketing and event company, has welcomed Velosure who has extended as a sponsor for the Tour of Britain. 

The news will see Velosure as the Official Cycling Insurance Partner of The Tour of Britain, Pearl Izumi Tour Series, Tour Ride sportives and the new Women’s Tour.
Velosure Cycle Insurance has been developed to meet the needs of all cyclists and Tour supporters who are passionate about cycling, making a logical associated with the three main UK cycling events. Velosure provide comprehensive cover at the right price, recently enhanced to include up to 45 days whilst cycling in the EU as well as cover for sportives and time trials as standard.

Ken Specter, Managing Director at Velosure commented: “We are extremely proud to have extended our partnership which now includes The Women’s Tour a fabulous addition to the cycling calendar and a real thumbs up and acknowledgement for how women’s cycling continues to progress and is now coming to the forefront alongside men’s cycling. We look forward to a successful and ongoing partnership in 2014 and are delighted that the relationship with The Tour continues to grow.”

Commenting on the increased partnership, SweetSpot Commercial Director Alastair Grant said: “We look forward to welcoming Velosure back to be a part of what is a very exciting year for us as we look ahead to the inaugural Women’s Tour in May, an event we are sure will be a successful and popular addition to the sporting calendar.”