UEFA Unveils Streaming Platform To Promote All Competitions

UEFA has unveiled its new over-the-top (OTT) streaming platform which is aimed at giving viewers greater access to live and on-demand video content from a variety of competitions.

The OTT service named UEFA.tv. will also become the home of youth, women’s and futsal UEFA competitions by offering them a wide live coverage in relevant markets. Finally, it will also serve to promote all of UEFA competitions by offering behind the scene content, interviews and additional content.

Bundesliga will be the first league to offer content on UEFA.tv as a result of partnership between UEFA and the Deutsche Fußball Liga (DFL). This service will be available as from the launch and will include Monday highlights of weekend matches and shows such as the “Bundesliga Special”.

UEFA President Aleksander Čeferin said: “UEFA is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world. “Our partnership with the Bundesliga is yet another example of the unity of European football and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”

DFL CEO Christian Seifert said: “UEFA’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups. The DFL has consistently backed and initiated technological and media innovations ever since it was founded. “We are therefore delighted to be the first national league partner in this project, which will allow us to get even more people around the world excited about the Bundesliga in the future.”