Uber agrees sponsorship deals with Atlético Mineiro and Cruzeiro
September 29, 2017
Uber has agreed sponsorship deals with Brazilian football clubs Atlético Mineiro and Cruzeiro.
The transportation app’s logo will occupy the advertising number space on Mineiro’s shirts while Cruzeiro will carry Uber branding on the front of their shorts.
Fans of both clubs will also have access to special Uber promotions, including discounted fares from trips to and from fixtures.
Ruddy Wang, director of Uber in the region of Minas Gerais, said: “Every week, we see as fans of the Rooster (Atlético Mineiro) go from Uber to the stadium.
“It is a great pleasure to be able to celebrate and support, to some extent, this champion team.”
A Cruzeiro statement read: “For the club, this is an important partnership and a way to ensure that fans will have a reliable and practical way to get to the stadium on game days.”
Chegou a novidade da Uber que vai agradar a torcida celeste.https://t.co/U6s0CnmyIm pic.twitter.com/CB5u6qpXTH
— Cruzeiro E. Clube (@Cruzeiro) September 26, 2017