VIDEO: Turkish Airlines Praise Euroleague Title Sponsorship

A senior member of Turkish Airlines has praised the renewal of their title sponsorship of Euroleague Basketball.

Zeki Çukur, Senior Vice President of Corporate Communications at the airline spoke exclusively to iSportconnect TV about the deal and the benefits both parties would reap.

Çukur said: “One of the most important factors is that Euroleague is the biggest basketball organisation in Europe. As you know, basketball is the second sport of interest after football in the world.

“To be a title sponsor of the biggest organisation in this second preferred sport branch is very significant for us…in terms of having our name be heard, that our name is pronounced alongside this prestigious organisation brings us great benefits.”

Çukur added: “We plan to develop new projects that will increase the brand value of both Euroleague and Turkish Airlines.”

You can watch the whole interview with Çukur now on iSportconnect TV.

{jcomments on}