TSE Consulting to Help IAAF Reach out Potential Event Hosts

September 30, 2013

TSE Consulting have been selected by the International Association of Athletics Federations (IAAF) to review how their main events are marketed and promoted to potential host cities around the world. 

TSE, working alongside IAAF long-term partners AMS and Dentsu, will assist IAAF in redefining how to reach out to potential hosts and to increase the visibility of its bid processes. This review will start immediately as the IAAF prepares to launch the bid process for the next round of events; the 2017 Cross Country World Championships, the 2017 Youth World Championships, the 2018 Continental Cup and the 2019 World Championships. These bid processes will be launched at the beginning of 2014.

Essar Gabriel, IAAF Secretary General, said: “We at the IAAF are always looking for ways to improve the way Athletics is showcased to the world, including its promotion to our future host cities. As part of the IAAF’s new strategic plan, we have launched a thorough review of our events and the way we connect these to host cities worldwide. We look forward to working more closely with host cities. This has started already with the launch of the first edition of the World Relay Championships in Nassau, Bahamas in 2014.” 

Greg Curchod, TSE Director, said: “We are pleased to continue working with IAAF and to assist them in better connecting to our large network of ambitious host cities. Athletics events bring great value and so we look forward to helping these events get the visibility they deserve.”

TSE Consulting has worked with the IAAF since 2002, guiding them in the development and implementation of the IAAF Athletics’ World Plan – that had the ten year mission to ensure that, at the time of the IAAF Centenary in 2012, Athletics would continue to remain the number one sport for individuals in a changing world.