Trivento Becomes Official Supporter of Premiership Rugby

Argentinean wine brand Trivento become an Official Supporter of Premiership Rugby.

This unique collaboration for Premiership Rugby will launch in September 2014 and run throughout the 2014-15 season. Trivento, part of the Concha y Toro stable and one of the fastest-growing Top 5 Argentine wine brands, will act as an Official Supporter throughout the year with the opportunity to extend the agreement for an additional two years.

The relationship kicks off in earnest at the London Double Header at Twickenham on 6 September. Trivento’s chief winemaker, Germán Di Césare, will host customers and press throughout the day as four of Aviva Premiership Rugby’s leading teams (Harlequins, Saracens, Wasps and London Irish) battle it out.

Dominic Hayes, Commercial Director of Premiership Rugby said: “It is fantastic to be working with a great brand like Trivento for the 2014-15 season. Their commitment to delivering first class in-store activity is a brilliant way to drive the profile of both Trivento and Aviva Premiership Rugby across the UK.”

Clare Griffiths, Marketing Director of Concha y Toro UK says: “We are incredibly excited about this powerful relationship. It will provide the brand with the perfect platform to communicate our adventurous spirit that is derived from the three winds that craft our award winning wines.”