Triathlon Events in San Diego Get New Sponsors

The San Diego Triathlon and Paratriathlon have announced new sponsors.

Leading designer and manufacturer of performance athletic shoes and apparel, ASICS America, has been named the Official Apparel Partner of the 2013 Omegawave World Triathlon San Diego, slated for April 18-20, 2013 in Mission Beach, Calif.

Serving as the Official Apparel Partner of the Omegawave World Triathlon San Diego for the first time, ASICS will provide gift certificates for a free pair of ASICS performance running shoes to the top 50 most-improved run split performances from last year’s event among age-group competitors. Participants in both the Olympic-distance and sprint races are eligible.

In addition, ASICS will support the Omegawave World Triathlon San Diego with athlete, volunteer, medical and swim safety T-shirts, as well as apparel for event staff.

One of just eight International Triathlon Union (ITU) World Triathlon Series events around the globe in 2013, the second edition of the Omegawave World Triathlon San Diego will feature an Olympic-caliber elite field competing on a historic course adjacent to the birthplace of the sport.

“ASICS and the ITU World Triathlon Series are leading brands among the world’s best triathletes, and we are excited to have ASICS play a key role in the upcoming Omegawave World Triathlon San Diego,” said Jamey Sunshine, Lagardère Unlimited Senior Vice President, Corporate Partnerships. “Given ASICS’ strong presence and popularity within triathlon, we feel this partnership is an excellent match.”

The Omegawave World Triathlon San Diego is co-produced by USA Triathlon and the Hamburg, Germany-based UpSolut Sports AG and Lagardère Unlimited.

“ASICS is proud to be the Official Apparel Partner for such a prestigious competition and we look forward to beginning this exciting partnership,” said Erik Forsell, ASICS America Vice President of Marketing. “This partnership further strengthens our existing presence within the triathlon space and truly demonstrates our passion and commitment across all sports.”

While the the 2013 CAF World Paratriathlon San Diego has revealed San Diego-based Challenged Athletes Foundation (CAF) has been named the title sponsor of the event.

The CAF World Paratriathlon San Diego will feature more than 50 paratriathletes competing in the same venue as the world’s top elite triathletes.

“Since our inception, the Challenged Athletes Foundation has been a leader in the paratriathlon movement, introducing hundreds of athletes to the sport and helping them to maximize their potential,” said Virginia Tinley, Executive Director of CAF. “We are excited to have this opportunity to further the development and visibility of the sport within both the challenged athlete and the triathlon communities.”