Toyota to Title Sponsor SheROX Triathlon Series

The SheROX Triathlon Series today announced a partnership with Toyota to become the title sponsor of the leading international women’s multi-sport series. 

The 2012 Toyota SheROX Triathlon Series will feature eight race weekends with six returning locations (Naperville, ed IL; Detroit, clinic MI; Philadelphia, allergist PA; Asbury Park, NJ; San Diego, CA and Bermuda) along with two new venues (Cherry Creek, CO and Devens, MA.). Through its ongoing partnership with Life Time Fitness, Inc., the Series continues to expand its reach while encouraging, supporting and motivating thousands of women to embrace and live the multisport lifestyle.

“Over the last five years, SheROX has become the race-of-choice for women looking to embrace the challenge and excitement of triathlon,” said Richard Adler, CEO, Philadelphia Triathlon, LLC — owner and producer of the SheROX Series. “We are very proud to have Toyota — a brand that is truly passionate about the sport of triathlon – on board as the title sponsor of the Series. Together we look forward to driving the Series to new heights and remaining true to our mission of providing a great race experience while encouraging and supporting women to live a healthier and more active lifestyle.”

Jim Baudino, engagement marketing manager, Toyota., said: “We are excited to partner with the SheROX Triathlon Series for the 2012 race season. This is a great opportunity for Toyota to support the empowerment of women, who are motivated to try something new. By partnering with SheROX, we are supporting their great Mentor Program and helping women accomplish goals they have set for themselves.”

The Series will continue to feature the successful programming elements and benefits which have made SheROX popular, highlighted by the SheROX Mentor Program. The complimentary SheROX Mentor Program pairs participants with an experienced female triathlete who is passionate about the sport and provides information and motivation helping women with their expectations during training and on race day.

The Ovarian Cancer Research Fund (OCRF) serves as the Official Charitable Partner of the 2012 Toyota SheROX Triathlon Series. OCRF is dedicated to the formulation of early diagnostic treatment programs and research toward the ultimate conquest of ovarian cancer. SheROX athletes can join “Team Hope”– pledging to raise funds for OCRF as they race.