Toyota Acquires Naming Rights to FC Dallas’ Stadium

Japanese car manufacturer Toyota has secured naming rights for FC Dallas’ stadium, which will now be know as Toyota Stadium, while the 17 professional-grade soccer fields adjacent to the stadium will be called Toyota Soccer Center.

“Whether on the field or on the road, customers of both Toyota and FC Dallas share a passion for great products and great success,” said Brent Hillyer, vice president, Gulf States Toyota. “We are proud to partner with FC Dallas to sponsor this world-class stadium and complex, and are looking forward to supporting the team.”

Spanning 145 acres in the heart of Frisco, Texas, Toyota Stadium and Toyota Soccer Center together are booked 350 days of the year, hosting more than 1.8 million visitors annually. Not only is Toyota Stadium home to Major League Soccer’s FC Dallas, the venue also hosts international soccer matches, the NCAA FCS Championship, AAC Men’s Soccer Championship and concerts.

“This is a monumental day for our organization,” said Dan Hunt, vice president of Hunt Sports Group. “My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas. This stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud.”