Tokyo 2020 Appoint Dentsu as their Marketing Agency

April 17, 2014

Organisers of the Tokyo 2020 Olympic and Paralympic Games have appointed Dentsu Inc. as their Marketing Agency (MA).

Dentsu will advise and assist the organisers, order as well as providing support for sponsorship sales, order servicing and the licensing programme.

A revenue target of 150bn Yen ($1.47bn) to be generated from domestic marketing programmes has been set by the organisers.

Tokyo won the right to host the 2020 Games last year, defeating Istanbul, Turkey and Madrid, Spain.