Tire Pros Enters Sports Sponsorship with LA Galaxy Deal

Tire Pros has been named the official tire retailer of Major League Soccer’s LA Galaxy for the 2013 season. 

The sponsorship, the first for the retail franchise with a sports team, will allow 19 Tire Pros locations in Southern California to engage with soccer fans and build brand awareness. As part of its partnership with the team, California Tire Pros dealers will offer an “Out of this Galaxy Tire Special” retail package, which includes a standard oil change, tire rotation, alignment check and complete safety inspection.

Tire Pros said it was able to engage in the sponsorship through Continental Tire and its extended partnership with Soccer United Marketing. Continental is the official tire of MLS. 

“Tire Pros is honored to work side-by-side with Continental Tire and to use this opportunity to further build the Tire Pros brand in the Southern California. This sponsorship will enable our locally-owned, independent dealers to imbed themselves locally with one of the best – the LA Galaxy,” said Dan Brown, EVP and Tire Pros president. “We’ve had strong presence in the L.A. market for over 20 years so it seemed like a natural fit to develop a relationship with a sports team that is such an important part of the local community.”  

Throughout the 2013 season, Tire Pros will be featured as the official tire retailer through various platforms including radio broadcasts, in-stadium signage, game promotions and more. In addition, Tire Pros customers will have the opportunity to meet LA Galaxy players at five different L.A.-based Tire Pros stores.