Tennis’s Soweto Open Cancelled after Lack of Sponsorship Interest

South African tennis received a major blow on Monday with the news that the Soweto Open, which was due to be staged for a fourth year in April, had been cancelled.

This was confirmed by SA Tennis Association (Sata) CEO Ian Smith, who said the Johannesburg City Council, which had sponsored the event since its inception in 2009, had not renewed its contract due to financial constraints.

“Without a sponsor there was no way we could stage the Soweto Open in April,” Smith said.

He added, however, that Sata would continue its search for a sponsor in the hope of staging the Soweto Open towards the end of 2012.

“We have a deadline of late May or early June to find a sponsor and get ATP sanction for a Challenger tournament,” Smith said.

“It won’t be easy, but we are not giving up yet to bring international tennis to South Africa in 2012 at men’s and women’s level.”

At this juncture, though, South Africa has been left without a major tennis tournament next year after the even more crippling setback resulting from the termination of the ATP-sanctioned SA Open at Montecasino.

“The Johannesburg Council were enthusiastic supporters of the Soweto Open, not only because it brought international tennis to Soweto for the first time, but because of its value in boosting development in the area among up-and-coming young players,” Smith said.

However, Smith said the Johannesburg Council felt the current financial climate left them with no alternative but to halt their backing of the event at the Arthur Ashe Tennis Centre.

“Our problems regarding sponsorship are far from unique,” Smith said.

“They are worldwide and affecting most sports as one international financial crisis follows another.”