Telstra announced as official telecommunications and technology partner of 2017 Rugby League World Cup
August 4, 2017
Telstra has been announced as the official telecommunications and technology partner of the 2017 Rugby League World Cup.
The Australian company will receive brand integration at matches via in-stadia, virtual and LED signage as part of the deal.
14 teams will feature in this year’s five-week tournament, which is being co-hosted by Australia and New Zealand. Three pool matches will also be played in Papua New Guinea.
Rugby League World Cup 2017 welcomes @Telstra as
Official Partner of the tournament.https://t.co/2s5CynpVO8#RLWC2017 pic.twitter.com/I8TGRZwgJ8
— RLWC2017 (@RLWC2017) August 3, 2017
Joe Pollard, Telstra’s group executive of media and marketing, said: “Sport is part of our DNA at Telstra and it’s fantastic to be able to extend our support of rugby league through our partnership with this year’s Rugby League World Cup.
“The event will be passionately supported across the country; at the games and via our broadcast partnership with the Seven Network.”
Andrew Hill, chief executive of the 2017 Rugby League World Cup’s organising committee, added: “We are delighted to welcome Telstra as the official telecommunications and technology partner of this year’s Rugby League World Cup, a company with such a rich history in supporting the greatest game of all.
“We are excited to be working with Telstra and our other commercial partners to deliver the best ever Rugby League World Cup, an event that will celebrate the game, inspire communities and entertain the world.”
