Tag Heuer Joins With Chinese FA

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Chinese Football Association.

The deal, the length of which was not disclosed, names Tag Heuer as the official watch partner of China’s men’s national team.

Tag Heuer, which is an existing partner of the Chinese Super League club competition, will use the partnership to promote its #DontCrackUnderPressure motto.

The partnership was signed ahead of China’s Fifa World Cup qualifier against South Korea. China won the match 1-0 in a game that marked the country’s first victory of the qualifying campaign.

China currently sit 86th in the FIFA World rankings.