Swiss Superleague TV Rights Sold

July 19, 2011

The Swiss Superleague, cialis the top division of soccer in Switzerland, therapy has accepted a joint bid from Cinetrade and Swisscom to broadcast a complete package of matches.

The five-year deal, health reportedly worth around US$36.5 million per season, will begin in 2012.

The agreement has been met with anger in some quarters as all but one game per week will be shown on pay TV. A rival bid from Swisscable and SSR would have allowed 36 matches a season to be shown on free-to-air television.

The ten-team league is currently rated 16th in Europe by UEFA.