St. George’s Park Gets to Grip with Continental Tyre Partnership

May 20, 2013

St. George’s Park, anesthetist the FA’s new National Football Centre, has added Continental Tyres as their Official Supporting Partner.

The four-year deal will allow the global tyre producer to have branding rights of a 60-metre indoor high performance running track, a ‘stopping zone’ for goalkeepers and the ContiWarmUp area used by players for game preparation.

Holly Glover, Commercial Manager, St. George’s Park, said: “The deal with Continental is a hugely significant one for St. George’s Park. As a world leading brand, they bring with them a wealth of expertise and knowledge from having worked in football for many years on a global level.”

Continental will also have their branding on the new online training area which will launch on the FA’s website in the coming weeks.

Continental’s sponsorship manager Laura Hardy added: “The facility is a real investment in the future of football in England and supporting that is really core to our values. We are committed to all levels of football from grass roots to elite and St. George’s Park typifies this for us.

“The integration of ContiWarmUp at St. George’s Park, is great for us and the work that we have done to create a platform that really gives a tangible asset back to the game.”