Sporting News, CONCACAF and FOX Broadcasting to Debut Omnigon’s BracektPro

June 23, 2015

Omnigon, symptoms the digital consulting firm to leaders across the sports, pills media and entertainment industries, capsule announced that Sporting News, CONCACAF and FOX Broadcasting are three of the first brands to utilize Omnigon’s new, fully responsive bracket building software platform, BracketPro.

BracketPro is a white label product for organizations to create, a user-friendly, social bracket that is sold to sponsors on a one-time, monthly or annual basis. It can showcase 8, 16 or 32 moments.

Users choose, by round, which moment they think is the best; those that receive the most votes advance until a winner is ultimately selected. Users are able to share picks on their social networks, ultimately driving incremental traffic to the bracket, sponsors and brand.

Launching today, Sporting News is rolling out their ‘Greatest NBA Draft Ever’ bracket, in advance of the 2015 NBA Draft Thursday night, June 25.

This interactive bracket pits 16 draft classes from the 1950s to the 2010s against one another, head-to-head, until a champion is crowned. Running through Thursday, June 25 exclusively on sportingnews.com, fans will be able to vote on which starting five would win a hypothetical game.

Sporting News will be running a subsequent bracket from June 29-July 2 letting fans decide the best sports video game of all time. That bracket will also live on sportingnews.com.

CONCACAF, the governing body for soccer in North America, Central America and the Caribbean, is also launching a bracket today to promote the upcoming Gold Cup tournament. Running until the start of the Gold Cup tournament July 7, fans will be able to vote on the best 32 goals in Gold Cup history. The bracket will be live on concacaf.com/bracket.

FOX Broadcasting began utilizing their bracket to drum up excitement around the start of the 12th season of SO YOU THINK YOU CAN DANCE which airs Mondays (8:00-10:00 PM ET/PT) on FOX.

FOX will showcase some of America’s favorite Stage and Street performances from the series’ past 11 seasons and invites fans to get involved by choosing their favorites to see if their top choice is named the winning performance at fox.com/dance.

“Several of our long standing clients, all of whom are involved in big sporting and entertainment events, asked if we could develop custom voting brackets that can be monetized, drive fan engagement across social media platforms and be sold as an offering to sponsors and advertisers,” said Nick Arcuri, Omnigon’s Director of Sports Products.

  “BracketPro is the result of that need.  It is a fully customizable solution that is extremely user-friendly and takes little time to set up.  We are very happy to have these two incredible brands utilize the product.”