Speed Stick GEAR to Sponsor Swan Racing’s Cole Whitt at Daytona 500

Swan Racing announced today that Speed Stick GEAR is sponsoring Cole Whitt and the No. 26 Toyota for NASCAR’s Daytona 500.

To kick off the relationship, Speed Stick will film a multi-part documentary series that will chronicle the rookie’s preparation and in-car experience during this year’s Great American Race – the Daytona 500, on February 23rd.

Whitt, 22, is a candidate for the Sunoco Rookie of the Year award and will be competing in one of the toughest rookie classes ever.

“Nothing is more heart-pounding than driving 200 miles per hour, just inches apart – especially in front of tens of millions of people,” said Whitt. “Preparation is everything. My crew, my car and my body have to perform at an advanced level.”

“Cole Whitt is about to embark on an experience that aligns perfectly with our brand story,” said Bill Van Da Graaf. “We are so excited to be able to capture and share it as a way to inspire guys to face life head-on.”

The Daytona 500 will take palce on Sunday, February 23.