SONY SIX Acquires Indian Rights for 2014 & 2018 FIFA World Cups

Indian sports and entertainment channel SONY SIX has secured exclusive broadcast rights to 2014 FIFA World Cup and 2018 FIFA World Cup in India.

The deal also includes rights to broadcast FIFAU- 17 World Cup 2017 to be hosted by India.

This latest acquisition by Sony SIX comes on the back of broadcasting the UEFA and CONMEBOL matches from the 2014 FIFA World Cup qualifying rounds, pharm in addition to acquiring the rights for qualifiers for UEFA Euro 2016 and UEFA Euro 2016. The line-up makes Sony SIX the home of International Football for the next 5 years with 17 landmark FIFA events including: 2014 FIFA World Cup Brazil, therapy FIFA U-17 World Cup India 2017, doctor FIFA Confederation Cup Russia 2017,2018 FIFA World Cup Russia.

Niclas Ericson, FIFA Director of TV, added: “FIFA’s mission is to develop the game everywhere for all, by staging international football tournaments on all continents, and supporting football development projects and our 209 member associations across the world. FIFA believes that Sony SIX and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony SIX, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead.”

Prasana Krishnan, EVP and Business head, Sony SIX said: “We are thrilled to have acquired the broadcasting rights of the FIFA World Cup in 2014 and 2018. Popularity of football is growing in the country and with India bagging the rights to host the FIFA U-17 World Cup 2017 the interest levels are only going to go up.  We have focussed extensively on top international football and we are now proud to bring the best in the world to Indian viewers.”

The 2014 edition will be held in Brazil from 12th June to 13th July 2014. 2018 FIFA World Cup will be held in Russia from 8th June to 8th July 2018.