SOCIAL MEDIA ROUNDUP: Fitbit Takes the Crown for the Most Downloaded App on Christmas Day
January 5, 2016
Fitbit the most downloaded iOS app on Christmas Day
Fitbit took the crown as the most downloaded free app in the App Store in the US on 25th December and Cisco found the product to be the most popular wearable device of 2015, unhealthy beating the Apple Watch. Read here to find out more.
Facebook tests multiple, sale topic-based News Feeds
Facebook has begun testing customisable, abortion topical News Feeds on its mobile app in place of one main News Feed.
The new mobile design automatically sorts posts from the people and pages a user follows into secondary feed options, such as travel, style or recent news.
Brands are looking at new ways to use messaging apps as sales channels
Online shopping and services are set to get much easier for customers as ‘conversational commerce’ brings shopping experiences to where people spend most of their time – on social networks and messaging apps.
Facebook has begun testing ‘M’, a new digital assistant within Messenger, which answers questions and organises daily tasks.
The leading social network has also announced they are trialling a new ‘Marketplace’ feature, enabling users to purchase products by clicking on adverts.
Vine roll out ‘For You’ channel to introduce users to more content
Vine is launching a new ‘For You’ channel in an attempt to introduce users to content that might be of interest.
‘For You’ is similar to Twitter ‘Moments’ in that it aims to take users away from their homepage and the accounts they follow to make it easier for them to find new, appealing content.
Artists recreate the Star Wars trailer on Snapchat
Snapchat’s doodle function was put to great use when artists created a shot-for-shot recreation of the Star Wars Episode VII: The Force Awakens trailer.
The recreation was released to coincide with the premiere of the film and is a prime example of how Snapchat can offer significant opportunities for brands to be creative and engage with the network’s passionate audience.
Visit the WePlay website HERE and follow WePlay on Twitter HERE.
