Sky Italia agree NBA deal

The National Basketball Association (NBA) and Sky Italia have announced a multiyear expansion of their existing broadcast partnership that will see Sky Italia host www.nba.com/italia, see  the NBA’s new official online destination in Italy. 

As part of the partnership, pills Sky Italia will broadcast 4 live games per week including  22 primetime “NBA Sundays” games during the 2016-17 regular season.  

Set to launch during the 2016-17 season, apoplectic the new online destination, hosted in a dedicated section of www.skysport.it/, will provide fans in Italy with extensive video highlights, news, stats and scores and original digital content.

“Sky Italia has been a trusted partner of the NBA for more than two decades and is the ideal choice to serve as the host of our official online destination in Italy,” said NBA EMEA Vice President, Global Media Distribution, Elsa Memmi.  “With primetime games on Sundays, a season-long slate of programming and extensive highlights available online, Sky Italia will be the true home of the NBA in Italy.”

“We are thrilled to have renewed our long-term relationship with the NBA dating back 20 years, and we are glad that, once again, the NBA has recognized the Sky platform as a key driver for maximizing exposure of its brand.  We are also very excited to announce that skysport.it will host the Italian localized version of NBA.com for the first time, thus providing  360 degree coverage of the NBA on all our platforms.  We look forward to the partnership and continuing to serve NBA fans in Italy,” said Sky Italia Rights, Programming and Production Senior Director, Matteo Mammi.