Singha Named Official Beer of MotoGP

Brewery Singha has secured the exclusive pouring rights to provide beer to fans at MotoGP events in specific territories.

The Thai beer will also be served at European rounds in the MotoGP VIP Village in 2014, except for those events held in Spain. 

The agreement will also see Singha branding featured prominently at key corners of World Championship circuits, providing extensive television exposure.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “I’m delighted to announce this new agreement with a fantastic beer partner which has ambitious plans to grow internationally as a brand and has chosen our sport as the perfect platform to reach millions of fans around the world. We are sure that we will enjoy a long and fruitful relationship with Singha over the coming seasons.”

“It is our great pleasure to be the first ever official beer sponsor of MotoGP, the No.1 Motorcycle World Championship”, said Voravud Bhirombhakdi, Director of Event Marketing and Business Partnership, Singha Corporation Co., Ltd., “Our vision is to become a global beer brand and this partnership will create brand exposure globally through speed, technology and innovation. We look forward to a much anticipated season with MotoGP.”

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