Rutgers and IMG College Sign New Deal

Rutgers, treatment the State University of New Jersey, announced a new 11-year multimedia rights and sponsorship agreement with IMG College estimated to be worth approximately $65 million.

The deal comes after the university lost $7 million after ending their partnership with Nelligan Sports Marketing.

A press release from the institution stated that Rutgers will have the opportunity to extend their arrangement with IMG College through 2026-27 guaranteeing more than $87m in addition to revenue-sharing options.

Rutgers Athletic Director Julie Hermann of the deal: “We are very pleased to announce this strategic partnership with IMG College during this historic time for our athletics program and our university. As we transition to the Big Ten Conference, it is essential that we maximize sponsorship opportunities and exposure to grow the Rutgers brand. IMG College’s global resources will help take our brand to the next level by engaging new sponsors and expanding our revenue base.”

“We are thrilled to create a partnership supporting the athletics program of one of the nation’s oldest and most respected universities,” said Ben Sutton Jr., president of IMG College. “Rutgers is known as the birthplace of college football, and from these storied beginnings, the University has recently made major investments in athletics, bringing its program to national prominence and creating significant sponsorship opportunities. As IMG College continues to build our local, regional and national marketing platforms, Rutgers is an important addition in the New York market, the largest in the country.”

The partnership is set to last through the 2023-24 academic year and includes revenue-sharing opportunities which were undisclosed. IMG College has similar deals in place with Ohio State as well of the Universities of Michigan and Nebraska.