Rugby World Cup and Société Générale Extend Worldwide Partnership
May 11, 2017
World Rugby has announced that Société Générale has renewed its long-standing worldwide partnership of Rugby World Cup™ for the 2019 event in Japan.
The announcement, on the eve of the Rugby World Cup 2019 pool draw in Kyoto, confirms the French private bank giant as commercial partners for rugby’s premier event.
Société Générale is a major supporter of rugby worldwide from grassroots to the elite game and will also partner with the 2017 World Rugby Awards in Monaco on 26 November.
World Rugby Chairman Bill Beaumont said:
“We are delighted to be extending our long-standing worldwide partnership with Société Générale. A brand leader, Société Générale shares values of integrity, solidarity, respect, discipline and passion with rugby, which have been evident during an association with the sport that stretches back more than 30 years.”
Société Générale Chief Executive Frédéric Oudéa praised the partnership: “This partnership reinforces a long-standing commitment to rugby and demonstrates the group’s forward-looking ambition to be a supporter of all forms of rugby, all around the world.”
