Rugby Players’ Association announce rum partner

October 11, 2016

Venezuelan premium rum producer, buy Santa Teresa, sale have been confirmed as business partner of The Rugby Players’ Association.

The independent business, with the tagline “We play Rugby. We Make Rum”, have been producing rums in Hacienda Santa Teresa, Venezuela for over two centuries and are now present in more than 30 countries around the world.

Santa Teresa has been involved in social responsibility projects including, The Alcatraz Project and Rugby Santa Teresa. Since its inception in 2003, more than 1,800 former gang members, boys and young children have participated in the programme, which uses rugby to tackle gang crime in Venezuela. Participants will voluntarily complete community service, civil values training, vocational training, psychological assistance and rugby training. 

The Alcatraz Project received a Beyond Sport Award (UK, 2009) as the best social inclusion initiative for using a sport as a tool to promote social change.

Santa Teresa is proud to partner with the RPA who are integral to enhancing the key attributes that rugby can offer both on and off the pitch,” said Leanne Ware, Brand Manager of Santa Teresa.