Rugby League World Cup 2013 Joins Forces with EZE Group

Rugby League World Cup 2013 (RLWC2013) has unveiled another commercial partnership ahead of Saturday’s kick-off, medical with the agreement of a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group.

EZE Group will enjoy global exposure the company’s branding appearing on pitch-side perimeter boards on match days.

EZE Group Commercial Director Abdul Rashid said: “We are delighted to be supporting Rugby League World Cup 2013, which is a major international sporting event.

“It is a brilliant shop window for promoting our brand to the millions of spectators watching games live or on television.”

Rugby League World Cup 2013 General Manager Sally Bolton said: “This partnership represents yet another new brand being welcomed to the sport, and there’s no better way to start than at our biggest ever international tournament.”