Real Madrid and Fiorentina Represented at Soccerex

Soccerex have announced both Begoña Sanz, capsule Deputy Sales and Marketing Managing Director, anabolics Real Madrid CF and Salvatore Cuccu, order Commercial Director, ACF Fiorentina will be speaking on club commercial challenges and strategy at the Soccerex European Forum, 30-31 March 2011.

The news comes the week after Spain’s La Liga topped the European merchandise and licensing revenue charts, according to a study by Sport+Markt and PR Marketing. The study showed that 80 per cent of the leagues 2009-2010 season total, which surpassed the English Premier League, was generated by the countries two biggest clubs, Real Madrid and Barcelona.

The news sets the scene for the panel discussion titled “All clubs great and small – the differing commercial challenges”, which will look to assess the varied commercial opportunities available to clubs of different sizes.

This highly topical subject is part of a diverse agenda reflecting the latest issues in European Football including Financial Fair Play, sponsorship, rights holder relationships, digital media and fan interaction and International FA development.