PPTV to Broadcast Scottish Premiership in China for First Time

October 14, 2013

PPTV have secured the broadcast rights to air the Scottish Premiership in China for the first time in a deal announced with MP & Silva and the Scottish Professional Football League (SPFL).

PPTV gets exclusive broadcast rights for more than 55 SPFL matches across all media platforms and devices, including television, mobile and Internet media platforms. Football fans in China can look forward to catching the Scottish Premiership.

Currently PPTV’s sports programs include Barclays Premier League, Liga BBVA and Chinese Super League football as well as basketball, tennis, golf and motor sports. 

Dr, Vincent Tao, CEO of PPTV said: “We’re pleased to be the first to showcase the Scottish Professional Football League in China, and is a great addition to our growing line-up of premium sports content. Football is one of the most watched sports on television, considering the rise of youth interest in the sport. We are excited about this new partnership and we look forward to working closely with SPFL and MP & Silva to contribute to the growing football fan base inChina.”

SPFL Chief Executive, Neil Doncaster added: “We are delighted to partner with PPTV to broadcast the new Scottish Premiership into China for the first time. They are the ideal partner to generate local interest in our League. China is a huge market for sports content. We are very pleased to now have a significant presence and to be doing business there. The move by MP & Silva to showcase SPFL football to a broadcaster reaching more than 60 million people is significant. We hope that this will open the door to further opportunities for the League and our Clubs.”