PGA TOUR renews live streaming agreement with Twitter
September 26, 2017
The PGA TOUR has announced that it has renewed an agreement with Twitter to be the exclusive global platform to distribute – on a free basis – more than 70 hours of live competition from PGA TOUR LIVE across 31 tournaments during the 2017-18 PGA TOUR Season.
Twitter will begin live streaming at the CareerBuilder Challenge on January 18 and conclude its service at the season-ending TOUR Championship in September. Consistent with 2017, coverage will typically include the first 60 to 90 minutes from the early Thursday and Friday morning hours of PGA TOUR LIVE’s OTT subscription window, on a global basis.
Additionally, for 2018 Twitter will also exclusively distribute the TOUR’s live 360 video coverage for select holes at top-tier PGA TOUR events, including the Presidents Cup, the 16th hole at the Waste Management Phoenix Open and the famed 17th hole at THE PLAYERS Championship, stemming from the TOUR’s recent virtual reality deal with Intel.
Get into the groove.
The @playofffinale is happening now, LIVE! #PGATOUR https://t.co/SY8k846KC6
— Twitter Sports (@TwitterSports) September 22, 2017
Rick Anderson, Chief Media Officer of the PGA TOUR, said: “We have seen tremendous growth of PGA TOUR LIVE during our streaming partnership with Twitter.
“The positive feedback from our fans was resounding following the initial year of streaming PGA TOUR LIVE to Twitter’s global audience. We look forward to continuing the relationship to reach new audiences and driving new value for our advertisers.”
Todd Swidler, Global Head of Live Video Business at Twitter, added: “We are very excited to collaborate with the PGA TOUR once again to bring live golf to Twitter.
PGA TOUR LIVE coverage will continue to give passionate golf fans around the world live video and real-time conversation all in one place on Twitter, while also bringing innovative advertising opportunities to sponsors.”
