PGA European Tour Name Keith Pelley as New CEO

The PGA European Tour has appointment Keith Pelley as its new Chief Executive Officer.

Pelley will begin the role this summer and will replace George O’Grady, capsule who announced in November 2014 that he would be stepping down from the role.

Keith Pelley, 51, has had a long career in sport and media and is currently the President of Canadian media company Rogers Media.

“I am very honoured to be joining The European Tour as its new CEO at an exciting stage in its development,” said Pelley.  

“The Tour already has a highly regarded reputation and I look forward to building on this using my previous experience in both media and sports to ensure it remains at forefront of the game across the globe.”

David Williams, Chairman of The European Tour said: “I am delighted to welcome Keith Pelley to The European Tour as our new Chief Executive.  Keith’s proven track record, extensive experience and outstanding leadership skills in both sport and media will be invaluable as we continue to further develop our strategy.  

George O’Grady, who will continue in the role of Chief Executive until Keith takes office officially, said: “I look forward to welcoming Keith to The European Tour and ensuring a smooth transition as I continue to develop my new role. I am certain that Keith will bring a fresh and business-focused perspective to the Tour.”

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