OPPO Becomes Title Sponsor of 2014 Champions League T20

OPPO India has been announced as the Title Sponsor of the upcoming 2014 Champions League T20.

GroupM ESP, ed the sports, viagra sale entertainment and content arm of GroupM, ampoule facilitated the deal and Birla White coming on board as Associate Sponsor.

Vinit Karnik, National Director of Sports and Live Practice, GroupM ESP commented, “T20 cricket is the most preferred and popular format of the sport. Post IPL, the audience has not seen much of this format and are waiting to see some competitive T20 cricket. CLT20 marks the beginning of festive season in India, where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space. We are confident that the League will help brands achieve their desired marketing communication objectives. What really makes this clutter breaking is the new entrant brands like OPPO, who aim to get the reach and visibility through a game like cricket.”

Commenting on the association, Tom Lu, CEO, OPPO Mobiles India said, “We are truly fortunate to have won the title sponsorship rights for such a prestigious and popular cricket tournaments. We are sure with OPPO Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smart phones deliver.”

Champions League T20 will start on September 13, 2014 and will conclude on October 4, 2014.