ONE FC Seals Yahoo! Partnership in South East Asia

ONE Fighting Championship (ONE FC) has agreed a partnership with Yahoo! with the internet company becoming the official digital partner.

The South East Asia-wide partnership, which will cover Singapore, Indonesia, Malaysia, Philippines and Vietnam, will see Yahoo hosting exclusive ONE FC editorial and video content on a dedicated MMA section on the Yahoo! Sports website. This will include regular content on fighter profiles, interviews, videos and match highlights.

“This partnership is a game changer that will redefine online content for Yahoo! and ONE FC, ” said Victor Cui, CEO of Asia’s largest MMA organisation.

“ONE FC has a 90% market share in Asia while Yahoo! is one of the most recognized digital brands in the world and this monumental partnership will elevate mixed martial arts content to another stratosphere,” he added.

Yahoo’s partnership with a mixed martial arts organization is the first of its kind in Asia and will make Yahoo! Sports the home for MMA fans across the region.

“Yahoo has always been dedicated to providing the best sports coverage and this partnership takes us to a whole new level,” said Alan Soon, Managing Editor of Yahoo! South East Asia.

“Thanks to our partnership with ONE FC, we’ll be closer to the action. We’ll have more exclusives and the best online experience for MMA fans in the region.”