O2 to Rebrand Stores for England Rugby Sponsorship

Telecommunications company O2 has announced that its entire retail estate in England will be rebranded to ‘Wear the Rose’ as part of their sponsorship of the England Rugby team.

Launched at O2 stores closest to Twickenham, viagra all 377 of O2’s stores across the country will see the ‘O’ from the O2 logo replaced with England Rugby’s red rose, order in a coming together of brands.

Ian Cafferky, ailment Head of Marcomms at O2, comments: “Changing the O2 brand above the door of our 377 stores in England to embrace the rose is a visual way of showing our support for Stuart Lancaster and his team, right across the country. It feels like a natural celebration of our 20-year partnership with the RFU.”

Sophie Goldschmidt RFU Chief Commercial & Marketing Officer said: “O2 are our longest standing partner and it’s fantastic to see them wearing the rose in such an innovative way, taking their support direct to the high street.”