Northern Racing UK Racecourses Get Betfred as Partner

Northern Racing, a group of UK racecourses, has concluded a deal with Betfred as the provider of pool betting services and on-course betting shops at all of its UK racecourses.

The deal secures the future of on-course pool betting through Betfred’s Totepool brand for customers at Bath, Brighton, Chepstow, Fontwell Park, Ffos Las, Great Yarmouth, Hereford, Newcastle, Sedgefield and Uttoxeter, for at least the seven year-duration of Betfred’s license.

In addition Betfred will continue to operate the on-course betting shops at all ten Northern courses for the duration of the Totepool license.

Northern is the first major racecourse group to sign such a deal with Betfred since it took ownership of the Tote in July 2011.

Tony Kelly, Group Managing Director of Northern Racing said:

“I am pleased to confirm that we will continue to offer our customers a recognised pool betting service and a re-branded and refreshed betting shop experience.

The deal closely mirrors the partnership we enjoyed with the Tote and I am confident that customers will not experience any disruption.

“We will be working closely with Betfred to help develop the business and the service we offer, including the rebranding of Tote betting shops to the Betfred brand and on-going capital investment in the pool services.

“In addition we have reached agreement with Betfred to sponsor a number of our principal racedays including Uttoxeter’s Midlands National meeting, Newcastle’s Eider meeting, and Chepstow’s Silver Trophy Day. These long-term arrangements will allow us to build the profile of these days whilst maintaining prize money levels for our feature racedays.”

Betfred Chief Executive Trevor Beaumont commented: “We are delighted to have signed a deal with Northern Racing which will ensure that pool betting remains at their racecourses for at least the next seven years and hopefully beyond.

“Punters can look forward to an enhanced betting experience through both the Betfred and Totepool brands whilst the sport as a whole will benefit from increased turnover and sponsorship.”

by Ismail Uddin