Nissan Joins UEFA as Champions League Sponsor

Japanese car manufacturer Nissan has replaced Ford as an Official Partner of UEFA.

As part of the deal Nissan will be the Official Partner of the UEFA Champions League for the period between 2014/15 and 2017/18, which will see Nissan involved with Europe’s most prestigious club football competition through their exclusive products and services. The agreement also includes the UEFA Super Cups in 2014, 2015, 2016 and 2017.

“We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season,” said Guy-Laurent Epstein, marketing director of UEFA Events SA. “Nissan is a truly leading global company and one of the largest automotive groups in the world. We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success.”

Nissan will replace Ford who agreed to end their deal with European soccer’s governing body in March after a 21-year association. 

“Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience,” added Roel de Vries, corporate vice-president and global head of marketing and communications for Nissan. “Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”

Nissan joins Heineken as the second Official Partner of the UEFA Champions League for the 2015-2018 period alongside adidas, which is the Official Supplier.

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