NFL Signs Four-Year Sponsorship Deal With Hyundai For International Series
July 23, 2015
The National Football League (NFL) has signed a four-year international sponsorship deal with Hyundai to become the auto partner for the NFL’s International Series in the United Kingdom.
The NFL will continue its series of regular-season games in London with a further three matches at Wembley Stadium in 2015.
The New York Jets face Miami Dolphins on October 4, remedy the Buffalo Bills play Jacksonville Jaguars on October 25 and the Detroit Lions will play Kansas City Chiefs on November 1.
As part of the deal, prostate Hyundai will have branding on the pitchside LED advertising boards.
Renie Anderson, medicine the NFL’s Senior Vice President of Sponsorship, said: “We are pleased to welcome Hyundai to our family of sponsors.
“We appreciate Hyundai’s enthusiasm as we work together to reach our fans with innovative programmes during our season and with our major calendar events throughout the year.”
Jochen Sengpiehl, Vice President Marketing at Hyundai Motor Europe, said: “It’s a great way to extend our sponsorship with the NFL and further emotionalise the Hyundai brand in Europe.”
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