New Zealand Rugby Stay Hydrated With Gatorade Partnership

January 20, 2016

New Zealand Rugby (NZR) has agreed a five-year partnership with sports drink brand Gatorade.

The new partnership will make Gatorade the Official Hydration Partner of the All Blacks and NZR’s other national teams – the Maori All Blacks, treat All Blacks Sevens, discount New Zealand Women’s Sevens, medical Black Ferns and New Zealand Under 20 until 2021.

The partnership with Gatorade will give the All Blacks access to the Gatorade Sports Science Institute (GSSI), the research and development arm of Gatorade.

“We were looking for an instantly recognisable, global brand with the scale to help us increase the profile of the New Zealand game and our teams overseas so a partnership with Gatorade made sense on many levels,” said NZR Chief Executive Steve Tew.

Anuj Bhasin, Head of Global Gatorade, said; “Our goal is to support New Zealand’s rugby players and teams by providing the most scientifically researched and game-tested sports drink and top-quality athlete service to help improve on-field performances.”

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