MTN Extends Shirt Sponsorship of Cyprus Soccer’s APOEL

MTN, one of the largest telecommunications providers in Cyprus and soccer club APOEL have renewed their partnership for the next three years.

According to the agreement, MTN continues to be the official sponsor of the APOEL jersey for the Cypriot championship until 2015, for an amount of 1.6 million euros.

As part of the deal, MTN is planning to offer more to the APOEL fans. MTN is building a new telecoms product that will allow, among other things, the fans to enjoy exclusive benefits and have access to news and statistics of their favourite team, wherever they are. Furthermore, it reserves the right to first option on European matches.

MTN President, Mr. Nicos K. Shacolas, was ecstatic over the new deal: “I am very pleased with today’s signing of the agreement and the fact that the cooperation and support of MTN Cyprus Ltd to APOEL will continue for another three years. This collaboration began in 2007. Personally, I feel very happy because I am a big fan and also a shareholder of APOEL for many years. MTN Cyprus Ltd, an upcoming telecoms company is always on APOEL’s side and, at the same time, a great friend of the Cypriot football.”

MTN’s CEO, Mr. Verkade added: “The APOEL sponsorship renewal is another milestone on our path for leadership and excellence. Our sponsorship in APOEL, not only sets new high standards for the Cypriot football, but it also reflects our seriousness and determination to continue our penetration in the Cypriot market. The Cypriot telecoms landscape is changing forever and we are proud to be at the epicenter of this change.” 

APOEL’s President, Mr. Erotocritou, commented: “The continuation of our partnership with MTN is a significant development which we warmly welcome. MTN, as a staunch sponsor of APOEL team, was standing right next to us during the recent years, the good and bad moments. They support us and we return the help, to the extent that we can. We are now two good partners with a past, a present and a future. As president of APOEL I would like to assure you that we will honour this partnership with all our strength and work for a strong APOEL for the year to come.”