MP & Silva Secures Media Rights for Badminton Asian Confederation

International sports media agency MP & Silva have announced a three-year partnership with the Badminton Asian Confederation for the exclusive worldwide media rights for its calendar of events including the region’s premium tournament. 

The rights from 2014-16 consist of all media rights and devices including broadband and internet. 

Badminton Asian Confederation President Dato’ Sri Mohd Nadzmi Bin Mohd Salleh, commented abourt the deal: “This is an important stepping stone to elevate the BAC’s events to a new level of viewership as well as open new opportunities for marketing and commercial growth.”

MP & Silva CEO Peter Hutton, added: ” We are very pleased with this new partnership with the BAC as we strongly believe it has potential for future growth.”