MLB Refreshed with Lipton Iced Tea Sponsorship Deal

July 16, 2013

Lipton Iced Tea has been announced as the official iced tea of Major League Baseball (MLB) after a new marketing campaign was launched.

Lipton Iced tea, who have also partnered with New York Yankees Relief Pitcher David Robertson, launched their own fan wave called the Lipton Rally Wave.

Lipton and MLB will initiate the ceremonial first Lipton Rally Wave at Citi Field during tonight’s 2013 Chevrolet Home Run Derby. 

“I’m excited to team up with Lipton Iced Tea to help bring the ‘wave’ back to ballparks around the country this season,” saidDavid Robertson, 2011 MLB All-Star, World Series Champion and Relief Pitcher for the New York Yankees. “The Lipton Rally Wave brings so much energy to the stadium and is a great way to liven up the game.”

“Baseball is the perfect summertime activity, and the ‘wave’ gives players and fans alike an uplifting rush of energy and excitement,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “For that reason, we’re thrilled to partner the refreshing and uplifting taste of Lipton Iced Tea, America’s number one portfolio of teas, with America’s favorite pastime. Together, Lipton & MLB are celebrating this iconic game day activity tonight at the 2013 Chevrolet Home Run Derby and at ballparks across the nation this season.”

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