Middlesex Cricket appoints We Are Disrupt
November 3, 2017
Middlesex Cricket has today appointed We Are Disrupt to support the delivery of their women and girls’ cricket strategy.
Richard Goatley, Chief Executive of Middlesex Cricket, said: “At Middlesex Cricket, we are committed to making cricket a sport for all, regardless of gender, age or ethnicity. With an incredible victory for England Women at the ICC Women’s Cricket World Cup 2017 in front of a capacity crowd, we believe we are on the cusp of a revolution in the sport.
“Middlesex Cricket’s ambition is to be leaders in this revolution by increasing the number of opportunities for women and girls to play cricket at a community level, attracting more female fans and supporting Middlesex Women to success. We are very much looking forward to working with We Are Disrupt to make all this happen.”
Emma Lax, Managing Director of We Are Disrupt, added: “We are very excited to be appointed by Middlesex Cricket to deliver their strategy for women and girls’ cricket, enabling them to unlock additional revenue to invest in the growth of the game.
“Our team are passionate about ensuring that cricket is a sport for all and we are excited by the opportunity to partner with the Middlesex Cricket to achieve this.”
The aim of the strategy is to unlock the commercial opportunity of women and girls’ cricket, enabling them to accelerate the development of the game across London.
