Miami Dolphins become first NFL team to partner with Deezer
October 25, 2017
Deezer, a global music streaming company, today has announced a new strategic partnership as the official music partner of the Miami Dolphins.
The partnership will give Miami Dolphins fans access to a channel dedicated entirely to their favourite team, containing the official playlists of the Miami Dolphins team, the Miami Dolphins Cheerleaders and mascot T.D.
The channel also will feature Game Day and Warm-Up playlists.
“The Miami Dolphins are a truly iconic brand that has international appeal,” Deezer North America VP Jorge Rincon said.
“We selected the Dolphins as our first foray into the North American sports scene as they are steeped in tradition. This partnership allows Deezer to celebrate the players, cheerleaders, mascot and fans that are the fabric of this hugely popular NFL team.”
Todd Kline, Miami Dolphins senior vice president and chief commercial officer, said: “We’re honoured to be the first North American professional sports team to partner with such an innovative global brand, giving our fans deeper access and a personalized experience through Deezer Flow.
“This Dolphins channel gives our fans direct access to the players’ favourite music — be it what they listen to off the field or in getting pumped for a game.”
