Melbourne United Announce New Associate Sponsor

National Basketball League (NBL) team Melbourne United has announced Automotive Holdings Group (AHG), link Australia’s largest automotive retailer, ailment as their latest associate sponsor.

Under the partnership arrangement, impotent AHG is offering to refund the value of registration fees paid by the families of junior basketballers across Victoria in the form of vouchers for the purchase of new or used vehicles, or for repairs and service.

AHG operates 17 Victorian dealerships across Melbourne, the Mornington Peninsula, Dandenong and Northern Suburbs, selling Toyota, Holden, HSV, Ford, FPV, Hyundai, Kia, Nissan, Mitsubishi, Chrysler, Jeep, Dodge, Suzuki, Fiat and Alfa Romeo. The business supports more than 300 charitable, community and sporting organisations across Australia and New Zealand.

AHG general manager of Victorian Automotive Operations Glenn Sharp says the partnership with CTI Melbourne United reflects the Group’s commitment to engaging with the communities in which it operates.

“We are impressed by the commitment CTI Melbourne United are making to community-based sport. In many ways CTI Melbourne United represents the values we uphold ourselves, so we’re delighted to support its efforts to engage with the entire Victorian basketball community and ultimately to claim the NBL championship. Our offer of returning the value of junior registration fees reflects that commitment to community engagement.”

“It’s fantastic to have AHG aboard as this club enters a new and exciting phase,” says CTI Melbourne United CEO Vince Crivelli.

“We are proud of the partnerships that we have entered into and our sponsors’ continued support, along with the support from our members and fans, we are looking forward to a very exciting season.

Crivelli believes that the success and sustainability of the NBL overall is connected to grassroots participation. Victoria leads the nation in terms of participation in basketball, so CTI Melbourne United and its supporters are well positioned to appeal to new fans.

“Our players and coaching staff are working incredibly hard this pre-season, we’ve just completed our roster with the addition of Jordan McRae, who is linked to the Philadelphia 76ers’ in the NBA, and we believe we have every chance of achieving our goals both on and off the floor this season. I can’t wait for game one on the 12th October at Hisense Arena.”