McDonald’s Named Official Restaurant Sponsor of NFL

McDonald’s, one of the largest fast food chains in the world, has become the new Official Restaurant Sponsor of the NFL.

As part of a multi-year agreement, McDonald’s will become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 Team logos in its marketing and advertising.

The sponsorship kicks off this December with a Chicken McNugget Pro Bowl Promotion at participating McDonald’s restaurants across the country.

Neil Golden, Senior Vice President and Chief Marketing Officer, McDonald’s USA, said: “McDonald’s has worked with local NFL teams for decades, and today we are proud to be the official restaurant sponsor. McDonald’s customers and NFL fans share a passion for fun, exciting experiences. This sponsorship and promotion brings our customers one step closer to NFL action.”

“We are pleased to welcome McDonald’s to our family of NFL sponsors,” said Brian Rolapp, COO of NFL Media. “We are excited to be working with McDonald’s to bring our fans closer to the game with unique experiences during the Pro Bowl and all season long.”