Maybank to Title Sponsor Asian Development Tour Tournament

Maybank, there Malaysia’s regional financial leaders, medicine have become the title sponsors of a new Asian Development Tour (ADT) tournament in Indonesia.

The move is part of the bank’s commitment to support the development of sports across the region

The Bii Maybank Asian Development Tour will be launched at the Imperial Golf Club in Jakarta from July 12 to 14, denture 2012 with a total prize fund of US$50,000.

It will be the first time Maybank are sponsoring a tournament on the burgeoning ADT, which was introduced in 2010 as a secondary circuit in Asia to provide playing opportunities for rising stars to hone their skills before they feature on the elite Asian Tour.

Maybank are already involved with professional golf at the highest level in Asia through their successful sponsorship of the US$2.5mil Maybank Malaysian Open, which is co-sanctioned by the Asian Tour and European Tour.

Mohd Adam Wee Abdullah, Chief Marketing Officer of Maybank said: “We are proud to begin a new association with the ADT as we share the same goals with the Asian Tour to help in the growth the game across the region.

“Following the success of the Maybank Malaysian Open, which we sponsored since 2006, we felt the timing was right to invest in the game at the development level, hence the birth of our new ADT event in Indonesia.

“Our extensive business presence across South East Asia presents a wonderful opportunity for Maybank to further expand the golf sponsorship programme and we are excited at the prospect of being involved in grooming new champions on the ADT.”

At the end of every season, the ADT rewards the top-three finishers on the Order of Merit with cards on the Asian Tour for the following year.