Marketing Director – USA Archery

Location: Colorado, USA

Closing Date: 14th November

Summary:

The Marketing Director leads the marketing efforts related to USA Archery’s membership products, services and events, ensuring membership and revenue generation and growth while focusing on customer satisfaction.

General Duties:

• Establishes and monitors marketing goals to ensure financial stability, growth and member satisfaction of products, services and events.
• Develops and leads sponsorship and business affiliate program sales and fundraising efforts, to ensure adequate financial resources.
• Develops and executes marketing plans and programs, both short and long range, to ensure the growth and expansion of membership and revenue.
• Researches, analyzes, and monitors technological and demographic factors and trends so that opportunities may be capitalized on.
• Plans and oversees USA Archery’s advertising and promotion activities including print, electronic, web, social media and direct mail.
• Develops and recommends pricing, inventory items and promotion strategy for USA Archery’s merchandise and online store presence.
• Leads USA Archery efforts related to national events including branding, attendee experience, broadcast/streaming, media and other fan-based initiatives.
• Ensures effective control of marketing resources to be certain that the achievement of marketing objectives is within designated budgets.
• Evaluates reactions to programs and promotions to ensure timely adjustment of marketing strategy and plans to meet changing needs.
• Conducts marketing surveys and research on current and new programs and events.
• Prepares marketing activity reports.
• Carries out supervisory responsibilities, with four direct reports, in accordance with the organization’s policies and applicable laws.

How to Apply

Click to apply HERE